![]() The spot draws on recent Ipsos research that shows 61% of respondents felt sports betting ads all looked the same, as well as the insight that more than five times as many people were expressing negative opinions on sports betting ads on social media the last year – the first full year since single-game sports betting was legalized in Canada.Īnd such ads are rampant during hockey broadcasts in particular. In doing so, it flips the script on typical sports betting ads, acting as something of an anti-advertisement – one that does everything but directly pitch the sports betting product, and avoids the bright lights, up-tempo music and vocal pitchmen common to the category. waterfall, complete with the serene, natural sound of birdcalls and text that acknowledges and plays off the frustration many have been expressing about the abundance of betting ads. The brand has launched a TV spot that is airing throughout the Stanley Cup Finals between the Florida Panthers and Vegas Golden Knights, debuting during the game one broadcast on Saturday. ![]() PlayNow Sports, the British Columbia Lottery Corporation’s (BCLC) sports betting brand, believes it has found a new way to score with hockey fans who may be tired of all the sports betting ads during playoff broadcasts. ![]()
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